It used to be advertised as medicinal
In the 1890s, Coke wasn’t just advertised as a refreshing, bubbly drink. It wasn’t invented as medicine, but its ads did make claims like “A Delightful Summer or Winter Drink. For Headache or Tired Feeling. Relieves Mental and Physical Exhaustion.” When you’re in need of a pick-me-up, maybe you’d see their point.
Coke made a drink just for Soviet leaders
During World War II, Gen. Dwight D. Eisenhower gave Marshal Georgi Zhukov of the Soviet Red Army a taste of Coca-Cola. The Soviet commander loved the taste but knew that Joseph Stalin wouldn’t appreciate seeing him sip Coca-Cola, which was seen as a symbol of American imperialism. But the soda company wasn’t about to lose business over a silly thing like political ideals. So it special-made “White Coke” for Zhukov, removing the caramel coloring to create a drink clear as vodka, and packing it in plain, clear bottles with a red star on the cap.
It might have invented the six-pack
When you think of picking up a six-pack, beers might be the first drink that comes to mind. But according to Coke company history, the soda brand was the leader of the pack. In 1923, home refrigerators were becoming more common, so people were more likely to bring home bottles to enjoy later. They could only hold so many in their hands at once, so Coca-Cola developed a cardboard carton that made it easy to carry six at once. This is what happens to your body an hour after drinking a can of soda.