Food experts, industry analysts, and store employees share their insider strategies on how to save money on groceries, stay healthy, and beat the supermarkets at their own game.
We’re very aware of the role that the senses play in marketing.
Michael C. Gray/shutterstock
When you walk in the door, you smell bread baking or rotisserie chicken roasting in the deli area because we know those smells get your salivary glands working. When you’re salivating, you’re a much less disciplined shopper. —Paco Underhill, consumer expert and author of What Women Want: The Science of Female Shopping. These are things that your grocer won’t tell you.
It’s no accident that shopping carts are getting bigger.
We doubled their size as a test, and customers bought 19 percent more. —Martin Lindstrom, marketing consultant and author of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
The more people buy, the more they consume.
If you used to buy a six-pack of soda and drink six cans a week but now buy a 12-pack because that’s the current standard size, you’re probably going to start drinking 12 cans a week. Be mindful when buying larger sizes to make sure your habits don’t change as a result. —Jeff Weidauer, former supermarket executive and vice president of marketing for Vestcom, a retail services company