Starting today, February 1, HATCH Collection is launching a line of maternity pieces exclusively available at Target.
The maternity brand, loved by celebrities such as Meghan Markle, Jessica Alba, Kate Hudson, Kerry Washington and Katy Perry, is partnering with the beloved retail giant to bring moms-to-be functional, yet stylish pieces—all at affordable prices. The new line, called “ The Nines by HATCH,” consists of 24 curated pieces, including floral chiffon maxi dresses, soft organic cotton overalls, comfy tees and more, in sizes XS to XXL. The best part? They’re all priced between $ 26 and $ 40.
The aim of the collection is simple: to provide mamas-to-be with functional, yet stylish pieces that will last her nine months into pregnancy and beyond. While today’s launch is the first partnership between HATCH Collection and Target, it’s not the last. The brand will also be releasing additional exclusive collections for Target in April 2021 and beyond.
“Since launching HATCH in 2011, it has been our mission to bring chic, solution-driven maternity essentials for women at all stages of motherhood,” Ariane Goldman, Founder and CEO of HATCH Collection, said in a press release. “Offering a Target-exclusive collection is a dream come true and allows us to reach and support even more mamas-to-be across the country in their quest to feel stylish, confident and comfortable through all nine months of pregnancy and beyond.”
Gena Fox, Senior Vice President, Apparel and Accessories at Target, also said, “Dressing for every stage of pregnancy should be fun and also stylish, which is why we’re pleased to expand our maternity offerings with The Nines by HATCH. This new brand is exclusively available at Target and complements our assortment of owned, exclusive and national brands by offering moms-to-be more on-trend, comfortable maternity items—all at an exceptional value.”
The line is available on Target.com starting today and will be available in certain Target stores across the country starting February 8.