Pregnancy

Target’s Big Trade-In Event

Target’s annual car seat trade-in event kicked off today, and it’s a great opportunity to save big on a new car seat, stroller, travel system and other select baby products. Now through April 17, you can pop into your local Target store and leave with a 20% off coupon. Below, you’ll find everything you need to […]

Pregnancy

Instagram-able Stacking Cups

Just so you know, What to Expect may earn commissions from shopping links. Every parent loves a set of stacking cups: They’re inexpensive, compact and they’ll entertain your baby from her half birthday through preschool in a million different ways. But this set of eight cups from Danish designer Mushie has practically earned a cult following. […]

Pregnancy

COVID-19 Vaccine & Kids

After more than a year, the end of the COVID-19 pandemic may finally be in sight. Three COVID-19 vaccines are currently authorized for emergency use in the U.S., and millions of American adults are rolling up their sleeves every day to get their shots. In March, President Joe Biden directed states to make all U.S. adults […]

Pregnancy

A Message from Heidi

When any member of our family hurts, we all hurt. Our family aches for our Asian sisters, brothers, mothers, fathers, sons, and daughters, grandmothers and grandfathers – for those who have been hurt by hate in any form: words, actions, intolerance, insensitivity, injustice, and especially, violence. Not only does our What to Expect family stand […]

Pregnancy

The Elvie Pump Is on Sale!

Pumping moms (or moms-to-be planning on doing so soon), the must-shop sale you’ll want to take advantage of right now is on the rarely discounted Elvie Pump. Just so you know, What to Expect may earn commissions from the shopping links included on this page. All sales and prices are accurate at the time of publishing. […]

Pregnancy

Best Deals at Buy Buy Baby

A full night’s sleep is the equivalent to winning the lottery for a new parent. And with bestselling sound machines, comfy sleep sacks and more, Buy Buy Baby’s Sweet Dreams Sale can help you get one step closer to catching as many Zzzs as possible. Just in time for today’s “spring forward” (hopefully you set […]

Pregnancy

COVID-19 Vaccine & Fertility

It’s understandable if you have questions about the COVID-19 vaccines. And if you’re contemplating pregnancy, or actively trying to get pregnant, recent social media posts may have caused you to feel concerned about possible side effects. In particular, you may have seen viral social media posts warning women that the COVID-19 vaccines may make you infertile, which […]

Pregnancy

Fussy Sleeper?

Just so you know, What to Expect may earn commissions from shopping links. One of your first lessons in Baby Soothing 101 is that shushing can be a surprisingly effective way to calm crying and help your newborn get to sleep. But going “Shh! Shh! Shh! when you’re trying to get something else done (or […]

Pregnancy

Born at 21 Weeks & Thriving

Every day, preterm babies fight and survive despite the odds stacked against them. However the earlier a preterm baby is born, the more challenges he or she will face — with most experts agreeing that 22 weeks is the earliest babies can survive outside the womb. But a now 3-year-old girl, born at just 21 weeks, […]

Pregnancy

Baby Poop & Brain Growth

When you think about baby brain development, you probably picture things like brain-boosting toys or gadgets designed to stimulate babies’ cognitive development. What you probably don’t think about is something that every baby does every day, and something that parents become very intimately familiar with (but probably never really gave much thought to before they […]

Pregnancy

Frida Mom’s Powerful New Ad

Last year, Frida Mom released a powerful ad to show how its postpartum care line could help new moms recover from childbirth. The 60-second spot depicted many of the realities women experience during the postpartum period — soreness, a still-swollen belly, perineal pain — and was ultimately rejected from being aired during the Oscars. Why? It was […]