Food & Nutrition

Fresh Fitness Food Review: The Easy, Expensive Way To Eat Healthily

Freshly cooked meals, designed and prepared by experts to help you hit your fitness goals, delivered to you every morning. That’s the promise Fresh Fitness Food (FFF) makes and after two weeks I can say it absolutely delivers on that promise.

The meals arrive between midnight and 6am Monday to Friday, with the food for the weekend arriving on Friday (pro tip: clear some space in the fridge). Alternatively, if you work in an office you can the meals sent there if your post room is agreeable. There’s a lot of packaging involved, but the plastic is recyclable and many of the food containers are made from biodegradable materials.

Each hot meal on the plan needs two to three minutes in the microwave to heat up and that’s all that’s required of you. It really couldn’t be easier on your end. You can choose a package that provides three, four, five or six meals a day, and tailor what you get to your fitness goals and nutritional demands.

I tried the new Training Plan, which is designed to support someone exercising regularly, and spoke to an FFF’s nutritionist over the phone so that my plan could be set up in line with my requirements. Along with preferences like no meat, this meant timing the carb-heavier meals around when I tend to train – which for me is in the morning – and calculating my total calorie requirements. I got four meals a day plus a snack and protein shake sachet, with the aim of hitting 2,800 calories broken down as 35% protein, 45% carbs and 25% fat.

I didn’t really bat an eyelid when I saw that macro breakdown in an email. My only concern was getting enough carbs, because I’m a regular/obsessive runner and need the energy. However, once the meals started arriving I realised that 35% of 2,800 calories is a lot of protein. Over 240g a day, in fact, around 3.5g per kg of my bodyweight, which did seem excessive if I’m honest. Even if you’re hitting the gym every day and twice on Sundays, which I absolutely wasn’t, that level of protein seems like overkill.

That translated to an extra fish fillet or more chicken breast than I’d normally serve myself, while the snacks are things like protein chocolate chip cookies (rather than just chocolate chip cookies), but aside from the shake sachet the meals aren’t made worse by the protein focus.

They’re impressively tasty, in fact. I enjoyed every meal that turned up in my porch each morning. The highlights include jerk chicken and blackened cajun salmon, and there was always a good-sized portion of vegetables included, which is sometimes a failing with meal delivery services.

The nutritionist got in touch with me during my first week to ensure the plan was working and I made some adjustments. I stopped getting granola for breakfast because I found it too bland, and added a meat meal each day to what had started as a fish and veg plan. These little preference changes are easy to make at any time, though it might take a day or two for it to be reflected in your deliveries.

After two weeks on the plan, however, it did start to feel a little samey, presumably because of the need to hit the exacting nutritional requirements calculated for me. I ate enough white fish to see me through the rest of 2019, and although this is because I started on a fish-only plan, even when I added meat to the menu after a week this resulted in a lot of chicken alongside the white fish. Other foods I came across almost every day included sweet potatoes and omelettes. All the meals were tasty on their own merits, but after ten days I started to get a little weary of white fish in particular.

Equally, while some foods are clearly very much favourites at FFF Towers, some appear to be verboten. I eat a lot of bread, pasta and cheese in general, and while I wouldn’t expect them to feature prominently in a healthy meal delivery service menu, the complete lack of them meant I did opt to make myself some cheese sandwiches at one point. I also indulged in some fresh fruit because I started to miss it, although it’d be unfair to demand that from FFF on top of the meals.

The only other criticism I’d have is that while the plan is designed to support people training regularly, what that means in practice is people hitting the gym regularly. I don’t do that but I run most days, logging 80-90km a week. The focus on protein doesn’t do a huge amount for me, since I’m not really aiming to build muscle or lose weight – I just need food to support an active lifestyle. And eating 240g of protein on a day where my exercise was a 40-minute easy run just feels a bit odd.

All of those are pretty minor quibbles though, and there’s always the option to adjust the plan more with FFF. Overall I ate almost nothing but healthy FFF meals for two weeks and very much enjoyed it. The high protein count also meant that I was always full enough that I stopped reaching for my snacking staple – a massive bag of crisps in the evening.

The Training Plan is just one of the options available from FFF. You can also get packages designed to support fat loss or muscle gain or just general wellness. There’s also an Office package which FFF says will promote energy and concentration levels while at work, within which you can select your fitness goal.

Naturally, such a service does not come cheap and it’s more expensive than other delivery services. The packages start at £23 a day, but that’s if you bulk-order three meals a day for 100 days. For five days it’s £28 a day for three meals, £34 for four meals, £39 for five meals and £43 for six meals. The price drops the more days you order for, so if you order four meals a day for 20 days you’d pay £32 rather than £34 a day, for example.

It’s certainly a luxury, but it’s hard to overstate just how convenient it is to have healthy, tasty meals arrive at your door every morning. There are certainly worse places to put your disposable income.

Buy from Fresh Fitness Food | From £23 a day

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