Whether you're talking teenage acne or a chronic condition like psoriasis, far more of us deal with skin issues than don't. But that (of course) doesn't mean your skin isn't beautiful or that you don't deserve to be seen. In a new campaign from British fashion brand Missguided, the models show a diversity in size and skin conditions, encouraging everyone to feel comfortable and proud of the skin they’re in.
The new campaign, titled #InYourOwnSkin, is a continuation of Missguided’s #KeepOnBeingYou movement. Its purpose is to shine a light on skin that’s perfectly normal but is often kept from view in mainstream advertisements and the beauty industry.
The six faces of the campaign all have different skin features, ranging from albinism, to scars, to birthmarks, and all of them are on a mission to “inspire babes around the world to love themselves, for themselves.”
Missguided cast a broad range of women to represent their new initiative, from seasoned fashion models to women cast locally right off the street, and we are very here for it. See all of the amazing women's stories and photos below:
Isabella Fernandes was in a house fire when she was 17 that left her with scars on her arms and back. She's now a 19-year-old college student who hopes to "normalize disabilities and disfigurements" through her work as a model, according to her bio on the Misguided site. "Ultimately, the goal is to have a mixture of women in the same space," she says, "so women with a disability or disfigurement are also considered normal."
Beth Brice was cast right off the street, and this is her first modeling job. She has psoriasis, an inflammatory skin condition, that she doesn't hide or let distract her from feeling beautiful.
Mariana Mendes is a 24-year-old Brazilian model and fashion designer who was born with a birthmark on her face. She uses her social media platform to empower other women to be comfortable in their skin.
Polly Ellens was born with a face full of gorgeous and unique freckles, and Joanne Dion is an influencer whose experiences as a model who is plus-sized and has albinism have given her a fierce outlook. "My role in life is not to be accepted by society. I live fearlessly and I am unapologetically me," Dion says.