Score 50% off Baby Gear

Buy Buy Baby is having its biggest event of the year right now. And whether you need some of the bigger items on your registry (think strollers and car seats) or just a few smaller essentials (baby onesies and sleep sacks), this sale has it all.

The Big Deal Baby Sale kicked off today (January 8) and will run through January 18. Top brands including Bugaboo, Uppababy, Graco, Chicco and more are all part of sale. We haven’t seen markdowns like this since Buy Buy Baby hosted this sale last August. These deals won’t be here for long, so it’s important you know exactly what you can add to your shopping cart. Below, the best deals to shop ASAP.

Just so you know, What to Expect may earn commissions from the shopping links included on this page. All sales and prices are accurate at the time of publishing. Why trust our product recommendations?

Buy Buy Baby Big Deal Baby Sale 2021

Stroller and travel system deals

Lightweight and umbrella strollers

Full-size strollers

Double strollers

Travel systems

Car seat deals

Infant car seats

Convertible car seats

Booster seats

Feeding deals

Breast pumps

Baby bottles

High chairs

Other products and accessories

Baby clothing deals

Nursery deals

Cribs and bassinets

Mattresses and mattress pads


Gliders and recliners

Furniture sets

Baby monitors


Baby carrier deals

Toy and activity center deals


Swings, bouncers and activity centers


Diaper deals

Disposable diapers

Diaper bags

Baby care deals

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