Sephora is officially moving on. As the retailer continues to tie up loose ends on the termination of its 15-year affiliation with JCPenney, it’s found a new retail relationship in this new era of beauty shopping: Kohl’s. Today, Sephora has announced a long-term strategic partnership with the family-focused chain, hoping to expand its customer reach and make its prestige products even more accessible.
“At Sephora, delivering a strong client experience through passionate employees is at the heart of who we are, and we are thrilled to find a partner who shares this identity,” says Jean-André Rougeot, president & CEO of Sephora Americas, in a press release. “This is not a pop-up collaboration, but an investment our brand partners can rely on for the long-term. Our partnership will be built on expanding our complementary reach and scale in-store and online, creating customer-centric, prestige experiences, collaborating on new innovations, and living our shared values. We fully believe Kohl’s is the ideal partner to bring this vision to life.”
Dubbed “Sephora at Kohl’s,” the new beauty destination will carry a curated assortment of more than 100 brands and will be designed within a 2,500-square-foot space located at the front of the store. The first 200 locations are set to open next fall, and Kohls.com will also make a big change to its online beauty assortment by exclusively offering Sephora products. By 2023, Sephora will have a presence in at least 850 Kohl’s stores.
“The Kohl’s and Sephora partnership will bring a transformational, elevated beauty experience to Kohl’s from the top global name in beauty,” says Michelle Gass, CEO of Kohl’s. “This new collaboration is an excellent example of two customer-centric, purpose-driven companies leveraging each other’s strengths to make aspirational beauty far more accessible to millions of customers all across the country. It’s an extraordinary time of change, and I am thrilled to partner with Sephora.”
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