The customers were asked, so the customers answered!
When we found out America’s favorite grocery chain for 2018, we weren’t surprised: People love Wegmans. But now after reviewing the 2018 Harris Poll Reputation Quotient Rankings, it’s become very clear that Wegmans is an all-around favorite brand. It was ranked as the grocery store with the best reputation in America, and it came in second out of 100 for companies with the best reputation overall.
To make this ranking, social scientists, strategists, and storytellers at Harris Insights & Analytics look at public opinion, corporate reputation, brand strategy, and additional research. At their core, they want people to know the truth. And when it comes to grocery stores, the truth is pretty clear: Wegmans is number one.
How is the survey ranked?
The Reputation Quotient (RQ) rankings are determined in two phases: the nomination phase and the rating phase. The nominations phase comes from the general public. Survey respondents are asked for their opinions on companies they feel have the best and worst reputations overall. Although we are focusing on grocery stores, the survey is meant for companies of all sorts.
The ratings phase is conducted online, again for the general public. Respondents rate two of the companies that they are “very” or “somewhat” familiar with; for this particular survey, 25,800 people in the United States participated. The companies are then ranked based on “six dimensions of corporate reputation:” social responsibility, products and services, emotional appeal, workplace environment, financial performance, and vision and leadership. Finally, each company receives an RQ score out of 100: 80 and above is “excellent,” 75 to 79 is “very good,” 70 to 74 is “good,” 65 to 69 is “fair,” 55 and 64 is “poor,” 50 to 54 is “very poor” and below 50 is “critical.”
Wegmans rated the best grocery store, second on the entire list
In the 2018 survey, Wegmans’ RQ score is at 82.75, which is close behind Amazon.com at 83.22. It is the first grocery store to be listed within the list of 100 companies, and the second top-rated company overall. Wegmans was also rated the top grocery store among all six corporate reputation dimensions, including the top company overall for workplace environment, second for social responsibility, and third for products and services. Between the Harris Poll and being rated America’s favorite grocery store by Market Force Information (which surveyed over 12,800 shoppers), Wegmans certainly has a special place in customers’ hearts. Here are 9 things you should always buy at Wegmans.
Other top grocery stores
Wegmans wasn’t the only grocery store in the RQ rankings! Right behind Wegmans is H-E-B Grocery with a score of 81.14 and Publix Super Markets at 80.81. This is very different compared to the Market Force Information, which put Publix in second and H-E-B at number five.
Following closely behind is Aldi with 80.43, Costco with 79.78, The Kroger Company at 79.67 and Whole Foods Market at 79.04. Wondering where Trader Joe’s fits into the mix? Since Harris Poll rates stores within the parent company, Trader Joe’s would also be ranked with Aldi at 80.43.
So that’s that! Wegmans is all-around a customer favorite store, according to multiple surveys. If you don’t shop there yet, these are the perks only Wegmans shoppers know about.