The consistency was smooth, lightly creamy with enough slip to make it blendable and spreadable over bare skin as well as over foundation, but it didn’t sheer out so much that it lost its coverage. It built up readily, too, which made coverage range from semi-sheer to mostly opaque–very flexible and versatile. As a blush, it applied evenly and blended out with little effort with good longevity at eight hours.
As a lip product, the product was more prone to clinging to imperfections and separating a bit along my lip lines as it was a little thinner and clingier, though not really uncomfortable to wear. It wore decently for two hours and felt non-drying over time.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
- Surratt Beauty Parfait (P, $ 32.00) is more shimmery, lighter, less glossy (95% similar).
- ColourPop Zip (LE, $ 8.00) is more shimmery, lighter (95% similar).
- Smashbox Persimmon (LE, ) is more shimmery, less glossy (90% similar).
- ILIA Cheek to Cheek (P, $ 34.00) is lighter, warmer (90% similar).
- MAC Tomato (LE, ) is more shimmery, darker (90% similar).
- Tom Ford Beauty Soleil Neige (Blush) (LE, ) is darker, cooler (90% similar).
- ColourPop Fresh n Peachy (LE, $ 8.00) is warmer, less glossy (90% similar).
- Shiseido Alpen Glow (06) (P, $ 29.00) is more shimmery, less glossy (90% similar).
- Milani Nude Kiss (P, $ 8.99) is darker (90% similar).
- Pretty Vulgar Sweet Revenge (P, $ 26.00) is more shimmery, lighter, less glossy (90% similar).
$ 20.00/0.158 oz. – $ 126.58 Per Ounce
The formula is supposed to have “buildable color” with a “luminous, second-skin finish” that can be used on lips and cheeks. They seem quite pigmented initially, but they are more buildable coverage than they are intense coverage as the moderately emollient consistency readily sheers out in practice. This is likely how most people want their cream blushes to work, as it makes the formula easy to work with as it’s quite blendable but can easily be built up for higher coverage where needed.
As a cream blush, the finish was dewy, but it had dried down and no longer felt emollient to the touch, which yielded better longevity on my skin. The formula sings as a cream blush, which would be the purpose I’d recommend these for. They applied evenly and blended out nicely on bare skin as well as over foundation as it did not lift up base products. They lasted around eight hours for most shades before fading–not sliding–on me.
As a lip product, the finish was less dewy and looked more satin. They’re weaker as a lip product than a cream blush as the product was more prone to separating along my lip lines or catching on imperfections with so-so wear. They were comfortable enough to wear, as they were thin but not clingy, with color that lasted two to three hours. I did not find it hydrating as a lip product.
Browse all of our Tower 28 BeachPlease Lip + Cheek Tinted Balm swatches.
Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia Decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.